Kellogg's tweet shop 

In today's lecture, something which stood out to me as an innovative and successful promotion strategy was the case study of the Kellogg's tweet shop. Kellogg's pop up shop enabled customers to pay with social currency-a tweet creating a buzz around their new product.

"The value of positive endorsements on social media sites is beyond compare, so we're excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop," - Brand Manager Sarah Case.