'Slick' advertisement 

Here is our final image for our advertisement. We wanted to emphasise movement therefore we used a layering technique as well as changing the opacity levels to heighten this idea of motion. We felt that the red top clashed and distracted from our logo, therefore we changed the colour to more neutral tones which complimented the rest of the image. We incorporated our logo and slogan as well as an image of overall product.

Photo shoot for 'Slick' 

As part of fragrance project we are to include an advertisement to promote our product 'Slick'. 'Slick' is for a 'Guy on the go' therefore we got our models to move and jump around in order to capture movement. Here are some photographs from the shoot:

The minimalist 

I am obsessed with anything minimalistic, it has a certain classic and chic aesthetic yet at the same time completely modernistic.To feed this obsession I have created a new blog with the sole focus being minimalism. 

Click here to look at my new minimalist bog

Kellogg's tweet shop 

In today's lecture, something which stood out to me as an innovative and successful promotion strategy was the case study of the Kellogg's tweet shop. Kellogg's pop up shop enabled customers to pay with social currency-a tweet creating a buzz around their new product.

"The value of positive endorsements on social media sites is beyond compare, so we're excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop," - Brand Manager Sarah Case. 

Collaborating with product designers

Working with product designers we gave them a written brief on the design and function of our product as well as mood boards reflecting our target market, as well as design features such as the logo and colours. 

The product designers then digitally designed our product as well as physically making a model. We were really pleased with the outcome, the finished result was exactly what we envisaged. Here are some examples of the digital version:

Creating our scent 

As part of our perfume brief we were given the opportunity to create our own scent. We were given different scents to select from which we then combined to create our unique fragrance. We also had to consider what what our consumer would want as well as what represents our brand. I felt this hands on and creative approach made us as a team excited about our fragrance, and actually having a product at the end which we made ourselves is rewarding.